Ulrika A.
I'm a software designer with a decade of experience. I provide end-to-end services from discovery to design and engineering support. I’ve had the chance to deliver major features and whole product lines for companies like Spotify and LinkedIn.
Selected Work
I specialize in bridging the gap between complex software requirements and functional, high-fidelity interfaces that are optimized for both user experience and business performance.
Team alignment
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alignment and generative workshops, storymapping, persona workshops, sizzle reels, storytelling and presentations
I treat team alignment as critical infrastructure. My job is to collapse the distance between stakeholders, Engineering, and Product. I take vague requirements and turn them into a shared, visual roadmap so that everyone is on the same page before a single line of code is written.
Team alignment
+
alignment and generative workshops, storymapping, persona workshops, sizzle reels, storytelling and presentations
I treat team alignment as critical infrastructure. My job is to collapse the distance between stakeholders, Engineering, and Product. I take vague requirements and turn them into a shared, visual roadmap so that everyone is on the same page before a single line of code is written.
Team alignment
+
alignment and generative workshops, storymapping, persona workshops, sizzle reels, storytelling and presentations
I treat team alignment as critical infrastructure. My job is to collapse the distance between stakeholders, Engineering, and Product. I take vague requirements and turn them into a shared, visual roadmap so that everyone is on the same page before a single line of code is written.
User research
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research plans, discussion guides, user interviews: facilitated and non-facilitated, research reports, user journey maps, tree testing, service blueprints
I see user research as a decision-making tool, not an academic exercise. My goal is to move teams from uncertainty to evidence by targeting specific business risks. I don't just collect data; I synthesize it into a clear foundation for what the product roadmap should actually look like.
User research
+
research plans, discussion guides, user interviews: facilitated and non-facilitated, research reports, user journey maps, tree testing, service blueprints
I see user research as a decision-making tool, not an academic exercise. My goal is to move teams from uncertainty to evidence by targeting specific business risks. I don't just collect data; I synthesize it into a clear foundation for what the product roadmap should actually look like.
User research
+
research plans, discussion guides, user interviews: facilitated and non-facilitated, research reports, user journey maps, tree testing, service blueprints
I see user research as a decision-making tool, not an academic exercise. My goal is to move teams from uncertainty to evidence by targeting specific business risks. I don't just collect data; I synthesize it into a clear foundation for what the product roadmap should actually look like.
Design support
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sitemaps, information architecture, flowmaps, wireframes, high fidelity designs, Figma and Figma Make prototypes
I help teams turn complex technical ideas into stable, market-ready software. My approach is centered on Fast Alignment: I map out the logic and test assumptions early so that Product and Engineering can move in parallel. I’d rather document the reality of a problem upfront than build on guesswork.
Design support
+
sitemaps, information architecture, flowmaps, wireframes, high fidelity designs, Figma and Figma Make prototypes
I help teams turn complex technical ideas into stable, market-ready software. My approach is centered on Fast Alignment: I map out the logic and test assumptions early so that Product and Engineering can move in parallel. I’d rather document the reality of a problem upfront than build on guesswork.
Design support
+
sitemaps, information architecture, flowmaps, wireframes, high fidelity designs, Figma and Figma Make prototypes
I help teams turn complex technical ideas into stable, market-ready software. My approach is centered on Fast Alignment: I map out the logic and test assumptions early so that Product and Engineering can move in parallel. I’d rather document the reality of a problem upfront than build on guesswork.